Search Engine Optimization or SEO, is a philosophy, a technology, a skill, a business strategy and a marketing approach. When done right, your website will be rewarded with a berth on the first page of popular search terms for which your website is relevant. Here are some interesting facts for you to be aware of as a business owner who considers the Internet to be or could be a viable source of leads and customers:
Contrary to what some trolls in the SEO world would try to pitch to you, search engine optimization is definitely not rocket science. Search engines such as Google, Bing and Yahoo are releasing amazing algorithms to remove websites from their index, that use black hat techniques to fool you into believing in deceptive messaging. The internet has been tainted with these black hat SEO gurus who try to con the search engines in an effort to rank high in the organic listings. The major search engines are in a crusade to penalize such efforts. We encourage you to understand what your SEO expert is doing for your website and with your marketing dollars before you commit to their services. The last thing you want is the search engines banning your domain completely from their index. Changing your domain name once banned won't help much because search engines would track your business name and address and keep you off their index. Some of these gurus will even promise you that your website will show up in hundreds of search engines - what's the point if those search engines don't get any traffic? So our recommendation is for you to exercise caution and perform due diligence before hiring an SEO expert to promote your business on the Internet.
The most important asset in any business online is your website - period. All search engine optimization efforts must focus first on getting your website properly optimized, following the basic guidelines - this is a called on-page optimization. This must be done by duly qualified SEO experts who care about you first and not about how much of money they can make out of you. The next focus needs to be all about on on-domain optimization with a well maintained and keyword optimized blog. In parallel the focus needs to shift to off-page optimization efforts to address all the other areas outside of your website and domain indicated above.
As you can understand, while search engine optimization is not rocket science, it is about patience and on-going due diligence, staying up to date with the latest changes and updates to search engine algorithms and making adjustments as you go along. Continuous improvement is the name of the game in SEO. When done right and consistently, you will be rewarded with high organic ranks in the search engines, which in turn will bring in all the benefits of being the wolf that leads the pack.
Our search engine optimization services are customized for your business, niche and your market demographics. There is no one size that first all, which is why unlike other companies, we do not have set packages to offer. Whenever someone offers a SEO package they are limiting you to a boiler plate template where they will try to fit you in - almost like hammering a square peg in a round hole - most definitely that will hurt your business and not generate enough return of investment on your marketing dollars.
We adopt a different approach in our fee structure. We first consult with you to understand your objectives, circumstances and your niche in detail. The purpose is to determine the level of effort that would be required to create the most efective high value online assets that would rapidly increase your odds of finding yourself on the higher ranks in the major search engines. Once we have determined a customized roadmap for you, we create a schedule and propose a fee structure for you to consider.
Let's get you started with a complimentary ONLINE PRESENCE ANALYSIS VIDEO REPORT - a $300 value. This is a video that we will create for your business explaining the results of our research and what your next steps would be. Simply complete the form at the and of this page to let us know that you want this Online Presence Analysis to be done for you. We will get in touch with you to verify your request and generate this valuable resource for you with absolutely no obligation. We'd like to build goodwill with you right away so that you understand the value we bring to the table and our true expertise and domain knowledge on search engine optimization.
Simply call us right away or complete the form below for a quote to design a responsive website for your business. We will do our due diligence on your market and get back to you within 2 business days with our recommendations.
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